Frequently Asked Questions

I turn professionals into people who confidently use AI every day at their actual job. That means 1:1 coaching, group training and workshops, speaking engagements, or done-for-you systems when you’d rather have it built than learn it yourself. The goal is real workflows you run every week.

No. It’s behavioral. “I confidently use AI” means you use it every week, on real work, with receipts. Emotional confidence shows up as a side effect once the behavior is in place. We lead with the behavior.

Not at all. Most of my clients are in non-technical roles: marketing, operations, project management, HR, admin. You do not need to know the technical side. You need to be willing to use AI on one real task and keep going.

It starts with a free assessment. We’ll talk about your week, where your time is going, and which task is the best first one to run through AI. From there, I’ll recommend the right fit: 1:1 coaching, group training, or a done-for-you system.

It’s for when you don’t have time to learn the tools yourself but you need the result. I build it for you, whether that’s an AI agent, a custom dashboard, an automation between your existing tools, or a campaign asset like a brand-true lookbook. Every project gets a fixed proposal once we’ve scoped it, so you always know the investment before we begin.

Yes. Group training is hands-on and built around your team’s actual work. They leave with real AI workflows running and the confidence to keep using them.

Pricing is transparent. 1:1 coaching is $100 CAD per session. Group training starts at $500 CAD. Done-for-You systems are $150 CAD/hr, scoped as a fixed proposal per project. Speaking engagements are custom quoted. You always know the investment before we begin.

I’m based in BC but work with clients across Canada and beyond through virtual sessions. If you’re nearby, we can also meet in person.

No. The goal is to make your team faster and more strategic. AI takes the repetitive load so humans can focus on the work only humans do well. The teams that lose are the ones that don’t learn to use it.

That’s what the assessment is for. We’ll look at your actual week and find where AI fits. If it’s not a fit, I’ll tell you plainly.

Fast. Most clients run their first real AI workflow in Session 1 or Session 2. Within a few weeks, it’s a weekly habit. By the end, you have a portfolio of time saved to point to.